Careers in Business Analytics

A career in business analytics usually requires at least a bachelor’s degree in business analytics, data science, information management, applied analytics, business intelligence, statistics, marketing, or a related field. A master’s degree can widen job choices and certifications can provide more authority and help increase value. BA experts often report directly to upper management within their organization. They may be in a department of their own but coordinate closely with sales, marketing, and operations. Careers available in business analytics include (but are not limited to):

  • Management Analyst/Consultant

    Management analysts and consultants work to ensure that their organization’s business operations are running efficiently. This job typically requires working closely with all departments to identify which business processes can be improved, find solutions to enhance efficiency, and communicate recommendations to upper management.

  • Data Analyst/Scientist

    Data analysts and scientists are expected to collect, organize, and analyze data to determine how to leverage insights for their organization. This includes using mathematical models and other tools to determine what data is useful and deliver actionable recommendations. In most cases, a full report complete with visual tables, charts, and reports must be presented to upper management to inform their decision-making processes.

  • Business Intelligence Analyst

    BI analysts are tasked with gathering and analyzing information to gain an advantage in their organization’s associated market. The analysis should show upper management a clear picture of where the business stands and its strengths and weaknesses, guiding decisions for higher profitability.

  • Program and Marketing Managers

    Programming and marketing managers generally have the responsibility of developing and deploying their organization’s marketing strategies. In many cases, this means managing their organization’s entire sales and marketing staff, overseeing all marketing initiatives and campaigns, and reporting to and advising upper management.

  • Big Data Analytics Specialist

    Big data analytics specialists utilize the latest in modern technology and data science to solve the challenges presented by an increasingly digital landscape. This position will be expected to deliver improved business performance and to weigh in on data-driven decision-making within their organization.

  • Operations Research Analyst

    Operations research analysts are responsible for analyzing their organization’s operational data. This typically requires using information technology to complete analysis and develop solutions for improving process efficiency across multiple departments. This position may also include the responsibility of creating and presenting a comprehensive report to stakeholders.

  • Market Research Analyst

    Market research analysts are expected to collate, manage, and derive insights from vast amounts of marketing data for their organization. This data analysis should help identify potential customers and price points and evaluate product desirability, enabling the company to increase revenues consistently over time.